Hi, I'm Tiina.
I’m an AI-native GTM and CX architect working at the intersection of strategy, systems, and experience. I help B2B SaaS companies and scaleups build growth engines that actually work – without sacrificing quality, margins, or sanity.
My approach combines go-to-market strategy, customer experience design, and AI-powered systems, built in the right order. Not just to scale faster, but to create businesses that run with clarity and control.
I hold a Master of Science in Systems Engineering, a Bachelor’s in Business, and a PMP® certification, alongside multiple diplomas in marketing and design.
Over the past 20+ years, I’ve worked across consulting, product, and global operations – leading multi-million euro initiatives, architecting complex systems, and managing international teams of 300+.
I’ve been working with systems and AI long before it was mainstream... the unglamorous, actually-works kind. I’ve built them for global enterprises and early-stage companies alike. And while AI is changing how everything gets built, one thing doesn’t change: I don’t outsource taste, judgment, or experience design.